Week 1: Elements of Design
What did we do in class?
The elements of design were introduced to us:
literal - a point on the page
non-literal - point of focus
horizontal - stable
upward - aggressive, power
diagonal - energetic, unpredictable (appeals to younger audience)
straight, curvy, zigzag, wavy
super simplified version of the geometric shapes
the more you can take out, the better
organic - more curves
used in furniture & product designs
we relate better to organic shapes
literal - texture of paper/product
non-literal - overlaying texture in design
texture can make blank space more interesting
what is there, or not there
negative space (or white space)
empty space allows the viewers to breathe - resting areas in the design
less is more.
What really stood out for me was "less is more" and a complicated design doesn't equal a successful design. Here's a few examples of how this affected my work:
During our exercise, we were making a simplified version of paintings, but still retaining the overall feel of the painting. I chose the Edward Hopper's Early Sunday.
I was in the process of drawing the window frame, when the teacher pointed out a more simplified way to draw it: instead of adding the detail of the shadow, I could easily represent the same effect by simply extending the darker colour to the whole of the bottom frame.