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Week 3: Principles of Design - Part 2


We carried on the discussion of the principles of design.

Emphasis.

  • Dominance.

  • Visual flow of the design (where is the hotspot!)

  • The best way is to remove things. Keep it simple.

  • Using contrast to achieve emphasis. Big and small, light and dark.

Scale:

Colour:

Texture:

Movement:

  • Literal movement

  • Visual movement - eyes moving

Repetition + blurring:

Anticipation:

  • Contrast

  • Symmetry

  • Blurry action

Rhythm & Pattern

  • Pattern = repetition

  • Rhythm = repetition with variation

  • If it becomes too varied - be careful it might not have unity

  • Organised rhythm

  • varying size and direction

  • Moving up or down? Up to your own interpretation

  • unity of design

  • colour is swapped

  • Seamless rhythm

#ClassNotes

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