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Week 4: Colour Theory

Fundamentals of colour.


Mass quantity printing: “offset printing”. This is what happens:

What you see on the screen is different from printed work. To get around the problem, we use pantone colour swatches.

Qualities of colour.

When working on a project, try out different hues on photoshop, don’t just settle for one colour.

These are the three you must discuss.

Hue: fancy word for colour.

Saturation: how intense the colour is (high or low saturation)

Value: How light/dark it is. (high or low value)

Be careful that there are different meanings associated with colours in different cultures.

Colour bleed - when two colours don’t work well together, the edges will become blurry and start bleeding in.

Colour Palette.

Monochromatic: one colour, but different values.

To avoid boringness, add an accent colour. Like blue, with yellow.

Analogous: colours adjacent to each other. Use a main colour, with supplementary colours next to each other.

Complementary: Opposite colours. Be careful that they might not work together.

Split Complementary: It’s the two colours next to the opposite colours. Less tension.

Triadic/Triads: Colours that are equally split in 3.

Colour in Design.

Simplicity - B/W: Very good for contrast, but so cliché.

Simplicity - 1-2 Colour: adding some colours into the design. Recognisable, simple - but can be boring.

Gradients & patterns: Only add for good reason. It’s very subtle.



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