Week 4: Colour Theory
Fundamentals of colour.
RGB and CMYK.
Mass quantity printing: “offset printing”. This is what happens:
What you see on the screen is different from printed work. To get around the problem, we use pantone colour swatches.
Qualities of colour.
When working on a project, try out different hues on photoshop, don’t just settle for one colour.
These are the three you must discuss.
Hue: fancy word for colour.
Saturation: how intense the colour is (high or low saturation)
Value: How light/dark it is. (high or low value)
Be careful that there are different meanings associated with colours in different cultures.
Colour bleed - when two colours don’t work well together, the edges will become blurry and start bleeding in.
Monochromatic: one colour, but different values.
To avoid boringness, add an accent colour. Like blue, with yellow.
Analogous: colours adjacent to each other. Use a main colour, with supplementary colours next to each other.
Complementary: Opposite colours. Be careful that they might not work together.
Split Complementary: It’s the two colours next to the opposite colours. Less tension.
Triadic/Triads: Colours that are equally split in 3.
Colour in Design.
Simplicity - B/W: Very good for contrast, but so cliché.
Simplicity - 1-2 Colour: adding some colours into the design. Recognisable, simple - but can be boring.
Gradients & patterns: Only add for good reason. It’s very subtle.