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Week 6: Typography!


Anatomy of Typography:

  • The different lines

  • baseline

  • x-height

  • Bracket vs no bracket

  • Different O's

  • axis

  • monotype - same width everything

Categorisation of Typeface.

Readability:

  • Too small

  • Bad colour choice

  • Obstructed by texture

Legibility:

  • crazy fonts that are so crazy that you can’t even identify individual characters.

Variants of Typography

Weights

  • Same font, but different intensity.

Width

  • Condensation

  • Remember, do NOT just stretch the font to change it!

Italic/Oblique

  • Italic usually has different font style

  • Oblique is the normal font at an angle

  • note the change in “a" > “a”

Style

Serif Types.

Old-style Serif

  • Little contrast between thick and thin

  • Curved strokes

  • Diagonally axis

  • Good for reading text

Transitional Serif

  • More contrast between thick and thin

  • Curved strokes

  • Vertical axis

  • Thinner, flat bracket serif

  • Classic, good for reading

Modern Serif

  • Dramatic contrast between thick and thin

  • Curved strokes

  • Vertical axis

  • Little or no bracket serif

  • Not good for body text

Slab Serif

  • Equal stroke

Geometric Serif

  • May be difficult to read when scaled down

Monospace

  • same amount of horizontal space

  • modern feel

Formal Scripts

  • Elegant typestyle

  • Connecting fonts

  • Legibility is affected

Casual and Brush

  • Designed to look informal

Handwriting

  • Interpretation of actual handwriting

Blackletter

  • English black letter developed from Caroline minuscule used after the Norman Conquest

Display Font.

  • Very Decorative

  • Broad Category That Contains Typefacts That Don’t Belong To Previous Categories

Formatting of Typography

Size

Alignment

Leading

Tracking

Kerning

Capitalisation

Small Caps

  • This is called a drop cap

Indentation

#ClassNotes

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