Week 7: Gestalt Principles
the easier the audience understands the design, the more successful the design
direct, simple, easy to understand
put things that belong together
e.g. header & subheading. body text. together.
cohesive visual flow, easier to understand.
when the details are removed, you are still able to understand the design
Figure and Ground
foreground and background negative space etc
elements work together in harmony
a flowing element through the pieces
when elements look similar, they are in the same category