• jollyyau

Week 7: Gestalt Principles


  • Simplicity/ Pragnanz

  • the easier the audience understands the design, the more successful the design

  • direct, simple, easy to understand

  • Proximity

  • put things that belong together

  • e.g. header & subheading. body text. together.

  • cohesive visual flow, easier to understand.

  • Closure

  • when the details are removed, you are still able to understand the design

  • Figure and Ground

  • foreground and background negative space etc

  • Unity

  • elements work together in harmony

  • Continuance

  • a flowing element through the pieces

  • Similarity

  • when elements look similar, they are in the same category

#ClassNotes

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